Vanessa brings three decades of diversified strategic and purposeful experiences leading marketing and advertising, leveraging ESG to further client’s mission and revenue goals. As a trusted advisor and partner, her business acumen enables her to develop omnichannel strategies that address increasing ROI for billion-dollar roundtable brands like AT&T, P&G, PepsiCo, General Motors, McDonald’s among others.
Prior to launching The Cultural Effect, Inc. in 2023, she has held leadership roles in Account Management, Strategy, Media, Investment, DE&I and Supplier Diversity at VaynerX, Omnicom, IPG, Publicis, Fluent360 and Carol H Williams to name a few. Vanessa is a “Swiss Army Knife”, with an agile ability to envision, create and execute innovative sustainable strategies in competitive markets.