The power of digital storytelling: Crafting narratives that connect
This practical session helps business owners understand how storytelling can strengthen digital marketing for both goods and services. Participants will learn the core elements of an effective digital story and how to apply them across digital media to improve customer connection and brand engagement.
E-Commerce: All about product lists, categories, collections & variants
This practical ecommerce session helps business owners understand what makes an effective product page. Participants will learn best practices for customer-facing content, behind-the-scenes metadata, product clarity, search visibility, and conversion in an online sales environment.
