Verizon SBDR: What Archetypes Are (and Why They Matter)

Have you registered for Verizon's Small Business Digital Ready platform?
Access amazing educational resources and grant opportunities here!

Cut through the noise and learn the simple psychology behind archetypes: why they’re the key to trust, loyalty, and charging what you’re worth. Attendees will leave with several handouts and workbooks to assist with creating their brand’s archetype.

Takicha Roundtree, alongside her husband Warrick, founded The Brand Amplifiers in 2020, leveraging their early success from branding ventures that attracted high-profile clients like the Obamas, Sony, and Amazon, MTV, CNN, and so many others. Their full-service agency addresses the unique branding and marketing needs of small businesses, enhancing their growth through pivotal tools and strategies.