Have you registered for Verizon's Small Business Digital Ready platform?
Access amazing educational resources and grant opportunities here!
![]()
Did you know that there are proven, actionable steps to increase profitability for your small business? In this Ask the Expert session, learn the ins and outs of what it takes to become successful at selling, using the PROFIT approach, such as building rapport, overcoming objections, and understanding your customers’ needs.
Coach Nic is a performance management coach, instructor, and inspirational speaker for small businesses, corporate executives, government leaders and the people that they employ. In his 29-year career, he has coached small business owners and trained aspiring entrepreneurs to leverage performance management systems and metrics to improve every aspect of their companies. Coach Nic’s experience and unique delivery style along with his proprietary performance gap management process have helped over 3,500 entrepreneurs and career professionals achieve their business and career goals making him not only a premier coach; but also a powerful keynote speaker for conferences, and a highly impactful corporate trainer.
This event is ideal for:
Small business owners looking to level up their sales skills and maximize profitability by implementing proven steps, specifically the PROFIT approach.
At the end of this event, you will:
Learn the ins and outs of becoming successful at selling, using the PROFIT approach (including building rapport, overcoming objections, and understanding customer needs).
Be properly prepared for selling with specific ways to close sales.
Learn strategies for acquiring referrals and evaluating your sales performance.
Prior to this event, you should:
Have a business website with analytics installed.
Have a customer or client email list with analytics.
Have an understanding of who your customers are.
Monday Nov 24, 2025
11:00 AM - 1:00 PM EST
November 24th, 2025
11:00 AM - 1:00 PM EST
This is a free virtual program.