Verizon SBDR: Do lead magnets still work? Create, connect, convert

NGLCCNY is partnering with Verizon Small Business Digital Ready to provide education, insights, workshops, and virtual events through the free-to-use platform.  Register here or copy and paste the URL below to set up your free account.

https://digitalready.verizonwireless.com/partner-nglcc-ny


 

Pick a compelling idea, build it fast, and connect it, analyze the data and then optimize. The concept behind creating a lead magnet is simple but where do you start and what are all the steps from start to finish?

This session teaches you the most effective lead-magnet formats—checklists, guides, templates, quizzes, calculators, mini-courses etc. and map the process end to end: creation, promotion, integrations, delivery, and follow-up.

Maisha Walker is the President of multiple-award-winning digital marketing agency Message Medium. She helps successful brands leverage digital to acquire new customers, build and implement a cohesive digital strategy, and achieve aggressive growth. She has been in the industry for more than 27 years. She predates Google in the industry by 2 years and Face